Mobile Codes Revisited
I've been doing some digging and I see that the Mobile Codes Consortium mission statement is probably not the biggest announcement for European QR codes this week. Scott Shaffer has written a post on The Pondering Primate about relationship between Google and China Mobile.
Google will be providing search functionality to China Mobile users, many of whom will have QR code readers produced by a China Mobile subsidiary, pre-installed on their phones. Shaffer surmises that it won't be long before Google offers its users a QR coding service and I have to agree.
Google, beyond being the almighty technology brand, has a significant customer-base that already uses a web-based interface for pay-per-performance information organisation services. They could easily commercialise a pay-per-code or pay-per-scan service. The precise terms of the system might be a bit complicated (you couldn't limit the number of scans of a QR code the way that you can with SEM campaigns, for instance.
It will be interesting to see how this develops.
4 comments:
Hi Matt,
PP said "............If it involves a mobile phone, I try to cover it. inspired by PTBS"
Well, Scott Shaffer is unbiased. He's not interested in giving Neomedia free publicity.
dlethe01
If PP owned NEOM's IP...he would drop his own blog like a hot rock IMO. When I attempted to post there (non-existent post #8 BTW) that those lawsuits brought by Neomedia against otheres had NOTHING to do with which symbology would make the best PWC standard, but were to protect Neomedia's process patents involving PWC with a cameraphone. I also pointed out that Neomedia has been using Aztec 2d codes...and he should check out the benefits of using Aztec.
Hi Matt,
The Mobile Codes Consortium (MC2) has received a lot of exposure.
There will be another meeting in May.
http://www.ft.com/cms/s/07fedd62-c5c6-11db-9fae-000b5df10621.html
http://www.nytimes.com/2007/04/01/business/01code.html
Hey dlethe.
Thanks for pointing those out. I haven't been keeping track of the MC2 recently.
I read your about the coverage.
The Qode site offers software for a large number of phones (but not my new one!). Have you tried it?
Post a Comment