Mobile Codes Consortium Mission Statement Announced
I posted a couple of months ago about the work that was being done by Tim Kindberg at HP Labs in Bristol to promote a standardised approach to mobile barcodes.
One of the topics of conversation was a 'Mobile Codes Consortium' - a project to gain understanding and consensus across the different industries that are needed to make the technology work.
A reader has kindly pointed out that a mission statement for the consortium has been posted on the Active Print website.
If the consortium succeeds in creating enthusiasm within handset manufacturers and/or mobile networks I don't think there's any question that this technology could take off.
The media planners in the room in November were certainly excited about the technology. In the near future it could be very useful for a specific type of campaign that supports a strong brand and targets early adopters. In the medium to long term, direct response campaign planners will likely get excited about the opportunities as well.
I do think, however, that the technology has greater applications outside the conventional definition of advertising. There is a great deal of potential applications related to local search and mapping as well as dynamic packaging and in-store display.
There is still the considerable question of mass adoption of the technology on handsets. I have no doubt that this would be greeted with enthusiasm by media planners and that in some isolated ways we'll also be able to bring it about a little bit quicker.
Any thoughts?
14 comments:
If the application is what I think it is, I also think that it could create a big change in our lives.
The main question I have is MC2 going to wait to involve more partners or try and lauch the product you are mentioning themselves and then bring in other partners?
How will they announce other partners into the group? Where will it be made public?
I think that some groups may not want to be involved because they may feel that there is room in this market for competition.
If a competitor is announced how could MC@ create a standard?
Is MC2 going to wait to see who wants to join?
Watching the product interact on multiple levels to view everything the end product can accomplish is telling in a of itself.
Seeing is believing.
Where can we view a transaction taking place.
You might like to try sign up for the forums at Activeprint (www.activeprint.org), the site which has released the mission statement. They're probably better placed to answer your questions.
You can also try creating and using the codes yourself on the site, as long as you have one of the compatible Series 60 handsets. I haven't tried it myself because my handset isn't compatible.
From a practical/useability point of view some standardisation is pretty crucial to success. I don't know enough about about the mechanics of the scanning, it may be that phones could be easily programmed to work across different standards. If that was the case then I'm sure that you're right - from the point of view of barcode creation there probably is room for competion but phones have to be cross-compatible.
Hi, Tim Kindberg from HP Labs here. We intend the MC2 to be an entirely open organisation, and will invite general participation as soon as there is something to participate in! (see my posting in response to Roger Fischer's open letter to the MC2. We've set up a temporary MC2 website (pending official formation of the MC2), and will keep everyone updated there.
if this was truly open, it wouldnt start from the standpoint that a particular code is the starting point. If it was an open disucssion, it would start with an analysis of which code formats work best with camera phone optics, which codes were engineered for cameras rather then infrared scanners. Instead, they are starting with a code that they simply expect people to adopt...
Matt, you should check out OP3's shotcode, Nextcode's mCode and BeeTagg. These codes are all set up for mobile phones and have higher success rates and therefore consumer satisfaction.
Codes Consortium is merely a PR charade to advantage Neomedia. If not, why not invite other developers to participate?
Nokia, KPN, O2, and Deutsche Telekom have all joined The Mobile Codes Consortium.
The soon to be released Universal Code Reader will be able to read and decipher the industry standard 1D UPC/EAN and 2D (Datamatrix, QR, Aztec, and Maxi) codes.
The mobile code reading space is taking giant steps forward towards standardization and industry adoption.
http://www.mobilecodes.org/
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