Blue Star Mobile

I met with the guys from Blue Star Mobile last week to catch up about recent developments.

We worked together on a campaign for British Airways but haven't done anything together recently.

They've done a lot of growing over the last year or so, opening small offices in the US and in China.

I got them talking a bit about The Sun and their plans to increase the mobile content associated with their paper edition. There are plans, apparently, to use WAP pages and mobile video streaming to provide content via short code response and QR codes in the paper. I'm not too clear on what the timelines are and what the take up is likely to be but it sounds interesting.