HP Blogging right?

I just left a comment on a blog set up on HP.com by Eric Kintz , a VP of marketing strategy at HP.


It looks like a really good initiative - a good way to get HP marketers thinking about the blogosphere. Most impressively, he invited a guy from Lenovo to comment. I've yet, though, to see anyone crack the complexity of blogging.

One of the things that I find the most interesting about digital advertising is that the subtlest technological changes can have huge impacts. The difference between a blog and a website is not altogether huge but the impact is massive. Websites have changed the 'media landscape'. Blogs, though, change the communications landscape, which is a shift of a different order altogether.