Pilot Podcast
We've done a small test with video podcasting via an online publisher that went live last week on the VNU network in Germany. HP has licensed what sounds like a nice piece of kit. It's a mouse that sits and charges in the pc card slot of notebooks and is bluetooth. VNU filmed a short review of the product and has posted it to a number of their sites.
I suspect that, in the near future, this kind of initiative will go through PR agencies rather than media agencies. I think, though, that this little mini-campaign wil be a pretty cost-effective media buy. Advertisers are, on the whole, probably paying over the odds to drive people to their websites in order to deliver content to them. Video streaming in ads has been possible for quite a while but the barriers to execution were relatively numerous. You Tube, Daily Motion & Google Video have had a big impact on the feasibility of syndicating video and it's a great opportunity for advertisers.
No comments:
Post a Comment